Title: What Graduate Enrollment Leaders Get Right (and Wrong) About Career Advancement
Date: July 8, 2025
Time: 2:00 PM ET - 2:45 ET
Speakers:

• Keith E. Ramsdell, M.Ed. — Vice President for Enrollment Management and Marketing at Ashland University
• Charles Ramos — Vice President, Campus Partnerships at PeopleGrove

Description

In a crowded and competitive graduate education market, institutions face the daunting challenge of not only attracting students—but attracting the right students with compelling value propositions. New research from PeopleGrove and NAGAP surfaces a critical insight: career advancement remains the #1 motivator for students enrolling in graduate programs. Yet, few institutions are effectively leveraging this fact in their recruitment and marketing strategies.

Join Keith Ramsdell of Ashland University and Charles Ramos of PeopleGrove for an eye-opening discussion of how graduate enrollment leaders perceive—and often misjudge—what prospective students value most. This session will unpack survey findings from graduate enrollment leaders alongside national data from 1,500 graduate students to reveal:

• The disconnect between what enrollment teams promote and what students actually seek
• How underutilized assets like alumni networks and mentoring can serve as powerful differentiators
• The critical role of career-oriented community and personalized engagement in enrollment success

The session will also include a practical demonstration of how PeopleGrove’s Engagement Platform enables institutions to amplify their graduate programs’ appeal by embedding meaningful career support, networking opportunities, and alumni engagement directly into the recruitment funnel and student experience.

Whether you're looking to sharpen your institution’s enrollment messaging or evolve your strategic use of career advancement resources, this webinar will equip you with data-backed insights and actionable strategies to help your graduate programs stand out.

What You’ll Learn

• Why graduate students overwhelmingly prioritize career advancement—and how most institutions fail to fully leverage that insight in recruitment.
• What the latest research reveals about the disconnect between what graduate enrollment leaders promote and what students are actually seeking.
• How to strengthen your graduate program’s value proposition through alumni engagement, mentoring, and career-connected communities.
• How leading institutions are using career advancement as a competitive advantage in a crowded market.
• A firsthand look at how institutions can amplify their graduate programs’ appeal by embedding meaningful engagement directly into the recruitment funnel and student experience.

Who Should Attend

This session is ideal for:

• Graduate enrollment and admissions leaders
• Marketing and communications professionals in higher education
• Career services and student success professionals
• Institutional leaders responsible for graduate program strategy and outcomes
• Anyone focused on improving recruitment, retention, and career outcomes for graduate students.

Register Here!