The Exchange Live: Education Edition: Post-Admit Is a New Funnel: Redesigning the Journey from Admitted to Enrolled

You already know yield is a problem. The question is why the strategies you’ve tried haven’t solved it. In this session, Ryan Villwok, Senior Director of Enrollment & Strategy at Noodle, Meredith Purvis, Managing Director of Engagement Strategy at Noodle, and Kevin Phang, VP of Partnership Development, Marketing & Enrollment at Noodle make the case that post-admit isn’t the end of the enrollment funnel—it’s the beginning of a new one, with its own stages, its own student behaviors, and its own rules.

We’ll introduce a three-phase framework for the post-admit decision window, unpack what students are actually doing between “admitted” and “enrolled,” and share five strategies you can pressure-test on your campus this cycle. Built for enrollment leaders who are ready to move past “send more emails” and toward the infrastructure that actually converts.

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